Why Scrum is so important for start-ups
The essence of Scrum is coming up with an MVP (minimum viable product). The smallest possible version of something that you can put into somebody’s hands to get feedback as soon as possible. In shortening this “feedback loop”, we are able to find out super-quickly what works and what does not. The above article shows that even experts, seasoned, experienced, entrepreneurs have no idea what will work and what will not. The “secret” is not to try and guess, but to run a simple experiment; put something in the physical universe and see if it works.
